Who are we


The Pindify Team


Christoffer Bolinder Wallin

Chief Executive Officer at Pindify

(BTS, Jamclouds, Sprinklebit)

Pindify was founded by artist, economist and developer Christoffer Wallin in 2011 as Jamclouds. Between 2007 and 2011, Christoffer served as a Developer and Project manager at BTS; a global leader in building strategy alignment and execution through the use of business simulations and experiential learning programs for blue chip companies worldwide. Christoffer is an active musician, prolific songwriter, and previously a lead singer for five different rock bands. In 2004, he received his Bachelor’s degree in Economics with Honors of Highest Distinction from University of Utah and minored in Business Marketing at David Eccles School of Business. In 2000, he received the Green Beret.


Pavlo Shabat 

Chief Technical Officer at Pindify

(Cinergy Group, Eventgeek) 

Pavlo’s greatest strength is in thinking about both technical and business problems holistically. Pavlo manages a specialised development team consisting of 10 Ruby developers, 2 QA/Project Manager, 2 iOS and 2 Android developers, 3 UI/layout and 1 designer, with additional developers close by, ready to scale up. 


Johan Lindgren

Chief Relations Officer at Pindify  

(Sony Music, UMG, MCA) 

Former product manager at the US record company MCA’s Swedish office in the early 1990s. MCA then became Universal Music, where the role of Marketing Director topped a 17-year-long victory. After a few years as a consultant in the music industry, 5 years was spent as the marketing director at Sony Music. Now he has just assumed the role of General Manager at our digital marketplace Pindify. Johan’s enormous network of labels, publishers, artists, producers and media is a true driver for Pindify’s future relations and partnership


Mathias Mattson

Chief Design Officer at Pindify  

(Grau, DDB, Eton)

Mathias has an extensive knowledge of digital design, user flow and attention to detail. Mathias spent 5 years working at the reputable advertisingagency DDB. Prior to that he was Head of Communicative Design at Eton, a leading global shirtmaker. He has also been the Director of Design at Grau Design Agency in Stockholm, that creates exciting and useful design solutions for clients such as SEB, Vattenfall, Bukowskis, Swedavia and Storytel. 


Tomas Wallin

 Chief Finance Officer at Pindify

(Kinnevik, PlayTv , SACC,)

Tomas is in charge of the business administration and the financials. he is a serial-entrepreneur. Tomas has started and operated several companies in Europe, USA and the Far East. Tomas’s industry experience ranges from telecom, broadcast media, hotels, travel industry and accounting services to construction companies.


Oskar Gillström

Chief Sales  Officer at Pindify 

(MCI Group) 

Oskar’s expertise spans a broad spectrum of executive sales meetings, conferences and event production. He is experienced in organising events for governments and companies across the globe. Oskar joined Pindify in 2015 after foreseeing the immense possibilities of building a powerful international sales group of General Agents and Ambassadors for Pindify.


Mikael Friberg

Chief Marketing Officer at Pindify 

(Chimney, Svenska Spel) 

Is in charge of  formalizing Pindify’s marketing strategy and strengthening our brand to create and a clear roadmap forward for our clients and their customers. Before joining Pindify, Micke was a Creative Director at Svenska Spel (the largest games and entertainment gambling company in Sweden) and having his own operations, RAF and then Grand, since 1985. Micke first graduated from Bergh’s School of Communication, and became a respected senior adviser in marketing departments at companies around the world. 


Charly Kuecks

Chief Communications Officer at Pindify

(SirsiDynix, Lucid Software, Epic Systems) 

Is in charge of Pindify’s informational, marketing, sales, and technical communication. As a creative and marketing professional with 5 years of experience at leading SaaS companies including Epic Systems, Lucid Software, and SirsiDynix.