Challenges for Creatives and Influencers (Providers)
Aside from promotional or free entertainment on social media, providers need to find new ways to make a living. This can come from writing articles, making music, producing films, designing art, recording podcasts, and so on. Providers all struggle (and often fail) to earn revenue from their followers, and fan engagement with their content.
Are streaming services not enough?
Providers have real issues with leading streaming services:
1. Keeping promotional influence firmly in-house.
2. Distributing subscribers’ payments unevenly between providers.
3. Not offering direct interactivity or VIP relationships.
But what about social media?
Social media makes it extremely difficult to promote directly
to artists’ loyal fanbases. It distributes content randomly and encourages promotional payments over payments based on subject matter and quality. Furthermore, it’s hard to organize content for providers in one portfolio and it offers no subscription revenue from new or existing fans.
Pindify Provider Solution
This new diversified trend demands a broad, transparent, and organized market with a fair payment system. That’s why Pindify tailored a platform with a clear market system of publication, distribution and monetization of your social, promotional and professional digital content.
Challenges for Businesses and Services (Partners)
The former industry model was designed to publish and promote top level entertainment through traditional channels. Today, those channels are disappearing. Traditional industry providers and distributors, such as radio and TV channels, magazines, publishers, and labels, are searching for new online outlets, especially now when competition is enormous and distribution is becoming more efficient.
Furthermore, it’s a high risk to labels to try to reach Billboard #1. Businesses need to recover revenues to settle on an average 80% of old failed recouped loans. This is especially true when ad blockers or the inflation of content may disturb future revenue models. Further, administration of handling payments, rights, ownership, and promotion is not cost effective. Lastly, it’s hard to align strategies in real time.
Pindify Provider (businesses) Solution
As a partner, building an in-house technical platform is not a bad idea, but it’s expensive, it takes time, dedication and maintenance, which may result in severe churn.
Pindify is a complement, not a substitute, for partners. There is a “shopping center” where both small providers and huge partners have the possibility to prosper. Openness remains a guiding principle. Pindify expects to continue supporting our market ecosystem and integration with a wide variety of platforms, so when partner platforms are situated, they can still conduct business on the Pindify market.
Pindify extends audience segmentation and targets providers’ capabilities to power the promotion, distribution and consumer relations with even more precision, at scale.
Additionally, Pindify will help partners to capitalize on their providers’ relationships with their fans. An incentivized “pay-rail” between providers and their supporters enables partners to be even smarter about their providers’ content, stories and fan relations.
Pindify will empower partners to receive more relevant and valuable real-time insights to quickly align their strategies. Partners are able to find new talent by following their social, revenue, and ranking data. Once the provider is “signed,” partners can directly start working with them.
Challenges for Fans & Consumers (Supporters)
Consumers today are actively using online streaming and social network technology, where they get fast and easy access to most audio, video, images and text that they consume and share. However, there are very few platforms that offer all categories to real supporters that empower and directly support their favorite providers, while being part of a super fan club.
Pindify supporter solution
Through Pindify’s unique framework, which includes the latest technologies, supporters are in control of who and how their subscriptions are distributed. They get access to exclusive content and special events, and they connect with providers that they love. Discover new (and old!) arts and media content on the market. Organize via library and home feeds. Pindify puts decision making back in the hands of the people directly impacted: the providers themselves, and those who support them.